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Wrap up! The Part of Tens
Wrap up! The Part of Tens
Curriculum
3 Sections
30 Lessons
Lifetime
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Chapter 23: Ten Myths about PR — Debunked
20
1.1
PR Can Be Put on Pause
1.1
Quiz for PR Can Be Put on Pause
5 Questions
1.2
PR Is Necessary Only in a Crisis
1.2
Quiz for PR Is Necessary Only in a Crisis
5 Questions
1.3
PR Is about Your Contacts and Who You Know
1.3
Quiz for PR Is about Your Contacts and Who You Know
5 Questions
1.4
PR Is about Being Pushy
1.4
Quiz for PR Is about Being Pushy
5 Questions
1.5
PR Should Defer to Marketing for Strategy and Messaging
1.5
Quiz for PR Should Defer to Marketing for Strategy and Messaging
5 Questions
1.6
PR Doesn’t Take a Lot of Time
1.6
Quiz for PR Doesn’t Take a Lot of Time
5 Questions
1.7
The Right Story Sells Itself
1.7
Quiz for The Right Story Sells Itself
5 Questions
1.8
You Have to Cast a Wider Net to Get More Opportunities
1.8
Quiz for You Have to Cast a Wider Net to Get More Opportunities
5 Questions
1.9
PR Can Control What Journalists Publish
1.9
Quiz for PR Can Control What Journalists Publish
5 Questions
1.10
Brands Should Play It Safe
1.10
Quiz for Brands Should Play It Safe
6 Questions
Chapter 24: Ten Steps to Better PR Writing
20
2.1
Organize and Outline
2.1
Quiz for Organize and Outline
6 Questions
2.2
Know Your Reader
2.2
Quiz for Know Your Reader
5 Questions
2.3
Nail Down What You Want to Say
2.3
Quiz for Nail Down What You Want to Say
5 Questions
2.4
Power through Writer’s Block
2.4
Quiz for Power through Writer’s Block
6 Questions
2.5
Shun Jargon and Talk Like an Actual Person
2.5
Quiz for Shun Jargon and Talk Like an Actual Person
5 Questions
2.6
Be Concise
2.6
Quiz for Be Concise
5 Questions
2.7
Keep It Simple
2.7
Quiz for Keep It Simple
5 Questions
2.8
Be Specific
2.8
Quiz for Be Specific
5 Questions
2.9
Include Supporting Information
2.9
Quiz for Include Supporting Information
5 Questions
2.10
Be Consistent
2.10
Quiz for Be Consistent
5 Questions
Chapter 25: Ten Things You Should Never Do in PR
20
3.1
Lie or Mislead
3.1
Quiz for Lie or Mislead
5 Questions
3.2
Stonewall
3.2
Quiz for Stonewall
5 Questions
3.3
Procrastinate
3.3
Quiz for Procrastinate
5 Questions
3.4
Be Inaccessible
3.4
Quiz for Be Inaccessible
5 Questions
3.5
Offer a Bribe
3.5
Quiz for Offer a Bribe
5 Questions
3.6
Turn Up Your Nose
3.6
Quiz for Turn Up Your Nose
5 Questions
3.7
Bore People
3.7
Quiz for Bore People
5 Questions
3.8
Be a “No Man”
3.8
Quiz for Be a “No Man”
5 Questions
3.9
Sacrifice Long-Term Relationships for Short-Term Results
3.9
Quiz for Sacrifice Long-Term Relationships for Short-Term Results
5 Questions
3.10
Behave Unethically in PR
3.10
Quiz for Behave Unethically in PR
5 Questions
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