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Business & Economics
Management
Wrap up! Part of Tens
Wrap up! Part of Tens
Curriculum
3 Sections
31 Lessons
Lifetime
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Chapter 20: Ten Common Product Launch Mistakes to Avoid
20
1.1
Failing to Plan Early Enough
1.1
Quiz for Failing to Plan Early Enough
5 Questions
1.2
Not Having a Sustaining Marketing Plan in Place
1.2
Quiz for Not Having a Sustaining Marketing Plan in Place
5 Questions
1.3
Shipping a Poor Quality Product
1.3
Quiz for Shipping a Poor Quality Product
5 Questions
1.4
Inadequately Funding Launch
1.4
Quiz for Inadequately Funding Launch
6 Questions
1.5
Underestimating the Required Marketing Exposure
1.5
Quiz for Underestimating the Required Marketing Exposure
5 Questions
1.6
Driving Customers to Buy Your Competitor’s Products
1.6
Quiz for Driving Customers to Buy Your Competitor’s Products
5 Questions
1.7
Announcing Too Early
1.7
Quiz for Announcing Too Early
5 Questions
1.8
Not Having a Dedicated Product Review and Public Relations Program
1.8
Quiz for Not Having a Dedicated Product Review and Public Relations Program
7 Questions
1.9
Delaying Communication
1.9
Quiz for Delaying Communication
5 Questions
1.10
Considering International Markets as an Afterthought
1.10
Quiz for Considering International Markets as an Afterthought
5 Questions
Chapter 21: Ten (Plus One) Road Maps to Help You Succeed
22
2.1
Theme-Based Product Road Maps
2.1
Quiz for Theme-Based Product Road Maps
5 Questions
2.2
Timed Release Product Road Maps
2.2
Quiz for Timed Release Product Road Maps
6 Questions
2.3
Golden Feature Product Road Maps
2.3
Quiz for Golden Feature Product Road Maps
5 Questions
2.4
Market and Strategy Road Maps
2.4
Quiz for Market and Strategy Road Maps
5 Questions
2.5
Visionary Road Maps
2.5
Quiz for Visionary Road Maps
5 Questions
2.6
Competitive, Market, and Technology Trends Road Map
2.6
Quiz for Competitive, Market, and Technology Trends Road Map
5 Questions
2.7
Technology Road Maps
2.7
Quiz for Technology Road Maps
5 Questions
2.8
Technology across Products Road Map
2.8
Quiz for Technology across Products Road Map
5 Questions
2.9
Platform Road Maps
2.9
Quiz for Platform Road Maps
5 Questions
2.10
Matrix Product Road Maps
2.10
Quiz for Matrix Product Road Maps
5 Questions
2.11
Multiple Product Line Road Maps
2.11
Quiz for Multiple Product Line Road Maps
5 Questions
Chapter 22: Ten Ways Product Managers Fail
20
3.1
Talking More Than Listening
3.1
Quiz for Talking More Than Listening
5 Questions
3.2
Focusing Only on Features
3.2
Quiz for Focusing Only on Features
5 Questions
3.3
Not Continuing to Learn
3.3
Quiz for Not Continuing to Learn
5 Questions
3.4
Reinventing the Wheel
3.4
Quiz for Reinventing the Wheel
5 Questions
3.5
Avoiding Seeking Help
3.5
Quiz for Avoiding Seeking Help
5 Questions
3.6
Digging In and Refusing to Compromise, Ever
3.6
Quiz for Digging In and Refusing to Compromise, Ever
5 Questions
3.7
Never Visiting Customers
3.7
Quiz for Never Visiting Customers
5 Questions
3.8
Not Owning the Whole Product
3.8
Quiz for Not Owning the Whole Product
5 Questions
3.9
Adopting Agile but Losing Overall Business Focus
3.9
Quiz for Adopting Agile but Losing Overall Business Focus
5 Questions
3.10
Being a Product Janitor Rather Than a Product Manager
3.10
Quiz for Being a Product Janitor Rather Than a Product Manager
5 Questions
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