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Generating Buzz and Growing Your Food Truck Business
Generating Buzz and Growing Your Food Truck Business
Curriculum
4 Sections
22 Lessons
Lifetime
Expand all sections
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Chapter 15: Mastering Food Truck Marketing and Public Relations
8
1.1
Defining Your Marketing Message
1.1
Quiz for Defining Your Marketing Message
6 Questions
1.2
Communicating Your Marketing Message with Public Relations
1.2
Quiz for Communicating Your Marketing Message with Public Relations
7 Questions
1.3
Putting Together Press Releases
1.3
Quiz for Putting Together Press Releases
7 Questions
1.4
Creating a Compelling Website for Your Food Truck
1.4
Quiz for Creating a Compelling Website for Your Food Truck
6 Questions
Chapter 16: Handling the Art of Social Media
12
2.1
Sounding Off on the Importance of Social Media to Your Food Truck Business
2.1
Quiz for Sounding Off on the Importance of Social Media to Your Food Truck Business
5 Questions
2.2
Talking about Twitter
2.2
Quiz for Talking about Twitter
5 Questions
2.3
Paging through Facebook
2.3
Quiz for Paging through Facebook
7 Questions
2.4
Checking In with Foursquare
2.4
Quiz for Checking In with Foursquare
6 Questions
2.5
Attract More Business with an Instagram Account
2.5
Quiz for Attract More Business with an Instagram Account
5 Questions
2.6
Considering Other Social Media Platforms
2.6
Quiz for Considering Other Social Media Platforms
5 Questions
Chapter 17: Attracting and Retaining Your Customers
12
3.1
Getting a Handle on Who Your Customer Really Is
3.1
Quiz for Getting a Handle on Who Your Customer Really Is
6 Questions
3.2
Setting and Exceeding Expectations
3.2
Quiz for Setting and Exceeding Expectations
6 Questions
3.3
Always Treating Customers the Right Way
3.3
Quiz for Always Treating Customers the Right Way
6 Questions
3.4
Establishing Email Lists to Promote Special Deals
3.4
Quiz for Establishing Email Lists to Promote Special Deals
5 Questions
3.5
Distinguishing Your Food Truck from Your Competitors with a Catchy Line
3.5
Quiz for Distinguishing Your Food Truck from Your Competitors with a Catchy Line
5 Questions
3.6
Converting Unsatisfied Guests into Repeat Customers
3.6
Quiz for Converting Unsatisfied Guests into Repeat Customers
5 Questions
Chapter 18: What’s Next? Determining the Future of Your Food Truck Business
12
4.1
Expanding Your Fleet
4.1
Quiz for Expanding Your Fleet
7 Questions
4.2
Providing Catering Services
4.2
Quiz for Providing Catering Services
6 Questions
4.3
Franchising Your Food Truck Business
4.3
Quiz for Franchising Your Food Truck Business
6 Questions
4.4
Opening a Brick-and-Mortar Restaurant Based on Your Food Truck’s Concept
4.4
Quiz for Opening a Brick-and-Mortar Restaurant Based on Your Food Truck’s Concept
5 Questions
4.5
Rebranding Your Truck If Your Concept Just Isn’t Working
4.5
Quiz for Rebranding Your Truck If Your Concept Just Isn’t Working
6 Questions
4.6
Selling Your Food Truck
4.6
Quiz for Selling Your Food Truck
6 Questions
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