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Business & Economics
Business Communication
Persuading and Driving Results
Persuading and Driving Results
Curriculum
3 Sections
11 Lessons
Lifetime
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Chapter 12: Knowing the People You’re Trying to Persuade
6
1.1
Analyzing Your Audience
1.2
Quiz for Analyzing Your Audience
6 Questions
1.3
Using Communication Direction to Your Advantage
1.4
Quiz for Using Communication Direction to Your Advantage
6 Questions
1.5
Anticipating Possible Objections
1.6
Quiz for Anticipating Possible Objections
5 Questions
Chapter 13: Engaging in Persuasion That Drives Results
8
2.1
Sizing Up the Stakeholders
2.2
Quiz for Sizing Up the Stakeholders
6 Questions
2.3
Clarifying Your Goal and Aligning It with Your Audience
2.4
Quiz for Clarifying Your Goal and Aligning It with Your Audience
6 Questions
2.5
Using Monroe’s Motivated Sequence to Structure Your Persuasive Presentation
2.6
Quiz for Using Monroe’s Motivated Sequence to Structure Your Persuasive Presentation
7 Questions
2.7
Avoiding Mistakes That Plague Persuasive Presentations
2.8
Quiz for Avoiding Mistakes That Plague Persuasive Presentations
5 Questions
Chapter 14: Negotiating for Strategic Outcomes
8
3.1
Knowing Your Desired Outcome
3.2
Quiz for Knowing Your Desired Outcome
5 Questions
3.3
Preparing for a Successful Negotiation
3.4
Quiz for Preparing for a Successful Negotiation
6 Questions
3.5
Sampling Common Negotiation Tactics
3.6
Quiz for Sampling Common Negotiation Tactics
5 Questions
3.7
Navigating Common Workplace Negotiations
3.8
Quiz for Navigating Common Workplace Negotiations
8 Questions
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