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Choosing the Right Medium for Your Message
Choosing the Right Medium for Your Message
Curriculum
7 Sections
40 Lessons
Lifetime
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Chapter 11: Getting Your Message Out
20
1.1
Compiling a Personal Contact List
1.1
Quiz for Compiling a Personal Contact List
5 Questions
1.2
Developing Targeted Media Lists
1.2
Quiz for Developing Targeted Media Lists
6 Questions
1.3
Pitching to the Media
1.3
Quiz for Pitching to the Media
5 Questions
1.4
Getting to Know Global PR
1.4
Quiz for Getting to Know Global PR
5 Questions
1.5
Selecting PR Media
1.5
Quiz for Selecting PR Media
5 Questions
1.6
Turning the Press into a Client
1.6
Quiz for Turning the Press into a Client
5 Questions
1.7
Breaking through the PR Clutter
1.7
Quiz for Breaking through the PR Clutter
5 Questions
1.8
Following Up: The Media Blitz
1.8
Quiz for Following Up: The Media Blitz
5 Questions
1.9
Working Your ABC Lists
1.9
Quiz for Working Your ABC Lists
5 Questions
1.10
Separating Advertising and Editorial
1.10
Quiz for Separating Advertising and Editorial
5 Questions
Chapter 12: Navigating the Media
4
2.1
Meeting the Press
2.1
Quiz for Meeting the Press
7 Questions
2.2
Becoming Savvy with Interviews
2.2
Quiz for Becoming Savvy with Interviews
5 Questions
Chapter 13: Tuning Into Traditional TV and Radio
20
3.1
Understanding TV and What Makes It Different
3.1
Quiz for Understanding TV and What Makes It Different
8 Questions
3.2
Sorting Out the TV Shows
3.2
Quiz for Sorting Out the TV Shows
5 Questions
3.3
Targeting a Specific Show for Your PR Campaign
3.3
Quiz for Targeting a Specific Show for Your PR Campaign
6 Questions
3.4
Pitching Your Story to Producers
3.4
Quiz for Pitching Your Story to Producers
7 Questions
3.5
Examining the Ins and Outs of Radio
3.5
Quiz for Examining the Ins and Outs of Radio
7 Questions
3.6
Building Your TV and Radio Media Kit
3.6
Quiz for Building Your TV and Radio Media Kit
5 Questions
3.7
Making a Pitch for Yourself
3.7
Quiz for Making a Pitch for Yourself
5 Questions
3.8
Preparing for Airtime
3.8
Quiz for Preparing for Airtime
6 Questions
3.9
Making a Good Impression during the Interview
3.9
Quiz for Making a Good Impression during the Interview
5 Questions
3.10
Leveraging Your Media Appearances After They’ve Aired
3.10
Quiz for Leveraging Your Media Appearances After They’ve Aired
5 Questions
Chapter 14: New Media: Streaming, Social, Podcasts, and Beyond
10
4.1
Exploring New Media: What It Is and Why It’s Taking Over
4.1
Quiz for Exploring New Media: What It Is and Why It’s Taking Over
6 Questions
4.2
Focusing on Streaming Options
4.2
Quiz for Focusing on Streaming Options
7 Questions
4.3
Looking At Livestreaming
4.3
Quiz for Looking At Livestreaming
5 Questions
4.4
Creating Short-Form Video Content
4.4
Quiz for Creating Short-Form Video Content
7 Questions
4.5
Exploring Webinars, Virtual Events, and Digital Spaces
4.5
Quiz for Exploring Webinars, Virtual Events, and Digital Spaces
7 Questions
Chapter 15: Turning Your Story into News
8
5.1
Cracking the Journalists’ Secret
5.1
Quiz for Cracking the Journalists’ Secret
5 Questions
5.2
Knowing What Not to Do
5.2
Quiz for Knowing What Not to Do
5 Questions
5.3
Catching an Editor’s Eye
5.3
Quiz for Catching an Editor’s Eye
5 Questions
5.4
Using a Hook to Snare Attention
5.4
Quiz for Using a Hook to Snare Attention
5 Questions
Chapter 16: Crafting Your Digital Identity: Social Media and More
10
6.1
Interacting with Your Audiences: The Where and Why
6.1
Quiz for Interacting with Your Audiences: The Where and Why
5 Questions
6.2
Tapping into Social Media
6.2
Quiz for Tapping into Social Media
7 Questions
6.3
Crafting Brand Identity across Other Forms of New Media
6.3
Quiz for Crafting Brand Identity across Other Forms of New Media
5 Questions
6.4
Developing a Social Media–Friendly Website
6.4
Quiz for Developing a Social Media–Friendly Website
6 Questions
6.5
Understanding the Three Cs of a Successful Digital Strategy
6.5
Quiz for Understanding the Three Cs of a Successful Digital Strategy
6 Questions
Chapter 17: Grasping New Technology
8
7.1
Looking At New and Emerging Technology
7.1
Quiz for Looking At New and Emerging Technology
6 Questions
7.2
Recognizing the New World of AI
7.2
Quiz for Recognizing the New World of AI
6 Questions
7.3
Exploring the Future with Web3
7.3
Quiz for Exploring the Future with Web3
8 Questions
7.4
Understanding the Metaverse
7.4
Quiz for Understanding the Metaverse
6 Questions
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