Public Relations and Media Strategy – This course introduces students to the foundations of public relations, exploring how communication strategies shape reputation, credibility, and influence. Learners will study the power of PR, the stages of the PR process, and how professionals create campaigns to reach different audiences. The course emphasizes critical thinking, creativity, and collaboration in planning and executing PR strategies. Students will explore tactics such as brainstorming, forming PR teams, and generating ideas that align with organizational goals. By the end of the course, learners will understand PR as a dynamic process that combines strategy, creativity, and communication.
