Product Management and Innovation – This course provides students with a comprehensive introduction to the field of product management. Students learn the fundamental concepts, responsibilities, and skills required to guide a product from idea to market. Topics include the product manager’s role, the product life cycle, idea generation, market research, and business case development. Through interactive activities, case studies, and project-based learning, students explore how strategic thinking, market analysis, and planning contribute to product success. The course emphasizes communication, leadership, and problem-solving skills necessary for success in business environments. By the end of the course, students will be able to describe, evaluate, and apply product management techniques in real-world scenarios.
