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All Programs
Business & Economics
E-Commerce
Digital Marketing
Analyzing Data for Success
Analyzing Data for Success
Curriculum
4 Sections
14 Lessons
Lifetime
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Chapter 1: Looking Back at Your Business Model and Scaling your Brand
12
1.1
Validating Business Models
1.2
Quiz for Validating Business Models
6 Questions
1.3
Reviewing Your Brand Status
1.4
Quiz for Reviewing Your Brand Status
5 Questions
1.5
Surveying Different Approaches to Scaling a Brand
1.6
Quiz for Surveying Different Approaches to Scaling a Brand
5 Questions
1.7
Conducting a Brand Audit
1.8
Quiz for Conducting a Brand Audit
6 Questions
1.9
Creating a Scaling Plan
1.10
Quiz for Creating a Scaling Plan
7 Questions
1.11
Outsourcing Responsibilities to Lighten Your Load
1.12
Quiz for Outsourcing Responsibilities to Lighten Your Load
6 Questions
Chapter 2: Reassessing Your Strategy
4
2.1
Allowing for Failed Experiments
2.2
Quiz for Allowing for Failed Experiments
5 Questions
2.3
Looking Back at Your Digital Marketing Strategy
2.4
Quiz for Looking Back at Your Digital Marketing Strategy
7 Questions
Chapter 3: Reviewing Ongoing Improvement for B2B Marketing
6
3.1
Ongoing Account Maintenance
3.2
Quiz for Ongoing Account Maintenance
5 Questions
3.3
Gauging Potential Opportunities
3.4
Quiz for Gauging Potential Opportunities
7 Questions
3.5
Providing Added Value
3.6
Quiz for Providing Added Value
5 Questions
Chapter 4: Achieving Maximum ROI
6
4.1
Understanding Split Testing
4.2
Quiz for Understanding Split Testing
8 Questions
4.3
Selecting Page Elements to Optimize
4.4
Quiz for Selecting Page Elements to Optimize
5 Questions
4.5
Getting Ready to Test
4.6
Quiz for Getting Ready to Test
5 Questions
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