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All Programs
Computers
Internet
Social Media
Other Social Media Marketing Sites
Other Social Media Marketing Sites
Curriculum
5 Sections
32 Lessons
Lifetime
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Chapter 1: Weighing the Business Benefits of Minor Social Sites
6
1.1
Reviewing Your Goals
1.2
Researching Minor Social Networks
1.2
Quiz for Researching Minor Social Networks
5 Questions
1.3
Assessing the Involvement of Your Target Audience
1.3
Quiz for Assessing the Involvement of Your Target Audience
6 Questions
1.4
Choosing Social Sites Strategically
Chapter 2: Maximizing Stratified Social Communities
22
2.1
Making a Bigger Splash on a Smaller Site
2.1
Quiz for Making a Bigger Splash on a Smaller Site
5 Questions
2.2
Taking Networking to the Next Level
2.2
Quiz for Taking Networking to the Next Level
6 Questions
2.3
Selecting Social Networks by Vertical Industry Sector
2.3
Quiz for Selecting Social Networks by Vertical Industry Sector
5 Questions
2.4
Selecting Social Networks by Demographics
2.4
Quiz for Selecting Social Networks by Demographics
6 Questions
2.5
Selecting Social Networks by Activity Type
2.5
Quiz for Selecting Social Networks by Activity Type
6 Questions
2.6
Finding Yourself in the Real World with Geomarketing
2.6
Quiz for Finding Yourself in the Real World with Geomarketing
7 Questions
2.7
Spacing Out with X
2.7
Quiz for Spacing Out with X
5 Questions
2.8
Finding Your Business on Facebook
2.8
Quiz for Finding Your Business on Facebook
6 Questions
2.9
Making Real Connections in Meetup
2.9
Quiz for Making Real Connections in Meetup
6 Questions
2.10
Making Deals on Social Media
2.10
Quiz for Making Deals on Social Media
5 Questions
2.11
Setting Terms for Your Coupon Campaign
2.11
Quiz for Setting Terms for Your Coupon Campaign
7 Questions
Chapter 3: Profiting from Mid-Size Social Media Channels
8
3.1
Deciding Whether to Invest Your Time
3.1
Quiz for Deciding Whether to Invest Your Time
5 Questions
3.2
Entertaining Your Audience with Streaming Content
3.2
Quiz for Entertaining Your Audience with Streaming Content
7 Questions
3.3
Turning Up New Prospects with Tumblr
3.3
Quiz for Turning Up New Prospects with Tumblr
7 Questions
3.4
Promoting Video with Vimeo
3.4
Quiz for Promoting Video with Vimeo
7 Questions
Chapter 4: Integrating Social Media
8
4.1
Thinking Strategically about Social Media Integration
4.1
Quiz for Thinking Strategically about Social Media Integration
5 Questions
4.2
Integrating Social Media with E-Newsletters
4.2
Quiz for Integrating Social Media with E-Newsletters
5 Questions
4.3
Integrating Social Media with Press Releases
4.3
Quiz for Integrating Social Media with Press Releases
6 Questions
4.4
Integrating Social Media with Your Website
4.4
Quiz for Integrating Social Media with Your Website
7 Questions
Chapter 5: Advertising on Social Media
18
5.1
Integrating Social Media with Paid Advertising
5.1
Quiz for Integrating Social Media with Paid Advertising
5 Questions
5.2
Advertising on Facebook and Instagram
5.2
Quiz for Advertising on Facebook and Instagram
7 Questions
5.3
Advertising on X
5.3
Quiz for Advertising on X
7 Questions
5.4
Advertising on LinkedIn
5.4
Quiz for Advertising on LinkedIn
6 Questions
5.5
Advertising on Pinterest
5.5
Quiz for Advertising on Pinterest
6 Questions
5.6
Advertising on YouTube (and Google)
5.6
Quiz for Advertising on YouTube (and Google)
8 Questions
5.7
Advertising on Snapchat
5.7
Quiz for Advertising on Snapchat
6 Questions
5.8
Advertising on TikTok
5.8
Quiz for Advertising on TikTok
6 Questions
5.9
Interfacing with Influencers
5.9
Quiz for Interfacing with Influencers
5 Questions
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