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Business & Economics
E-Commerce
Digital Marketing
Meta/Facebook/Instagram Marketing
Meta/Facebook/Instagram Marketing
Curriculum
6 Sections
41 Lessons
Lifetime
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Chapter 1: Delving into Facebook Marketing
19
1.1
Understanding the Appeal of Brands on Facebook
1.1
Quiz for Understanding the Appeal of Brands on Facebook
6 Questions
1.2
Branding with Facebook Pages
1.2
Quiz for Branding with Facebook Pages
5 Questions
1.3
Examining the Components of a Facebook Page
1.3
Quiz for Examining the Components of a Facebook Page
6 Questions
1.4
Making the Most of Your Facebook Page
1.4
Quiz for Making the Most of Your Facebook Page
6 Questions
1.5
Understanding Your Facebook Administrative Functions
1.5
Quiz for Understanding Your Facebook Administrative Functions
5 Questions
1.6
Filling Out What You’re About
1.6
Quiz for Filling Out What You’re About
5 Questions
1.7
Using a Custom Username for Your Page
1.8
Inviting People to Join Your Community
1.8
Quiz for Inviting People to Join Your Community
6 Questions
1.9
Liking Other Brands
1.9
Quiz for Liking Other Brands
6 Questions
1.10
Creating Facebook Events
1.10
Quiz for Creating Facebook Events
5 Questions
Chapter 2: Creating a Facebook Marketing Plan
14
2.1
Creating a Facebook Content Strategy
2.1
Quiz for Creating a Facebook Content Strategy
7 Questions
2.2
Sharing Your Brand’s Story
2.2
Quiz for Sharing Your Brand’s Story
6 Questions
2.3
Creating Content That Sings
2.3
Quiz for Creating Content That Sings
6 Questions
2.4
Sharing and Being Shared
2.4
Quiz for Sharing and Being Shared
7 Questions
2.5
Bringing Your Community into the Mix
2.5
Quiz for Bringing Your Community into the Mix
7 Questions
2.6
Making Connections with Facebook Groups
2.6
Quiz for Making Connections with Facebook Groups
6 Questions
2.7
Learning through Insights
2.7
Quiz for Learning through Insights
6 Questions
Chapter 3: Advertising and Selling on Facebook
6
3.1
Reaching More Fans with Ads
3.1
Quiz for Reaching More Fans with Ads
5 Questions
3.2
Measuring Your Ad’s ROI
3.2
Quiz for Measuring Your Ad’s ROI
6 Questions
3.3
Selling on Facebook
3.3
Quiz for Selling on Facebook
5 Questions
Chapter 4: Uniting Facebook with Other Social Media
10
4.1
Making Facebook Part of Your Marketing Mix
4.1
Quiz for Making Facebook Part of Your Marketing Mix
7 Questions
4.2
Promoting Your Facebook Presence Offline
4.2
Quiz for Promoting Your Facebook Presence Offline
5 Questions
4.3
Optimizing Your Page for Search Results
4.3
Quiz for Optimizing Your Page for Search Results
6 Questions
4.4
Integrating Instagram into Your Other Marketing Channels
4.4
Quiz for Integrating Instagram into Your Other Marketing Channels
6 Questions
4.5
Getting Inside Your Customers’ Heads
4.5
Quiz for Getting Inside Your Customers’ Heads
5 Questions
Chapter 5: Getting into Instagram for Business Marketing
24
5.1
Promoting Your Brand on Instagram
5.1
Quiz for Promoting Your Brand on Instagram
5 Questions
5.2
Using Your Instagram Account from your mobile
5.2
Quiz for Using Your Instagram Account from your mobile
6 Questions
5.3
Determining What Is Photo-Worthy for Your Brand
5.3
Quiz for Determining What Is Photo-Worthy for Your Brand
5 Questions
5.4
Using Hashtags in Your Instagram Posts
5.4
Quiz for Using Hashtags in Your Instagram Posts
6 Questions
5.5
Finding Friends and Fans on Instagram
5.5
Quiz for Finding Friends and Fans on Instagram
5 Questions
5.6
Checking Out Instagram Stories
5.6
Quiz for Checking Out Instagram Stories
7 Questions
5.7
Getting Started
5.7
Quiz for Getting Started
6 Questions
5.8
Adding a Text Post
5.8
Quiz for Adding a Text Post
5 Questions
5.9
Saving Your Story
5.9
Quiz for Saving Your Story
5 Questions
5.10
Using Direct Messages to Send a Story
5.10
Quiz for Using Direct Messages to Send a Story
5 Questions
5.11
Determining the Best Content to Share
5.11
Quiz for Determining the Best Content to Share
6 Questions
5.12
Advertising Your Story
5.12
Quiz for Advertising Your Story
5 Questions
Chapter 6: Looking at Facebook Live
8
6.1
Understanding the Benefits of Live Streaming
6.1
Quiz for Understanding the Benefits of Live Streaming
5 Questions
6.2
Setting Up Your Live Stream
6.2
Quiz for Setting Up Your Live Stream
6 Questions
6.3
Engaging with Your Community via Facebook Live
6.3
Quiz for Engaging with Your Community via Facebook Live
5 Questions
6.4
Brainstorming Ideas for Live Videos
6.4
Quiz for Brainstorming Ideas for Live Videos
5 Questions
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