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Business & Economics
E-Commerce
Digital Marketing
Targeting Your Work with Influencers
Targeting Your Work with Influencers
Curriculum
6 Sections
26 Lessons
Lifetime
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Chapter 1: Communicating with Influencers
6
1.1
Defining Influencer Marketing
1.1
Quiz for Defining Influencer Marketing
5 Questions
1.2
Identifying the Primary Influencer Platforms
1.3
Engaging Stellar Influencers
1.4
Making Influencer Marketing Work for You
1.4
Quiz for Making Influencer Marketing Work for You
6 Questions
Chapter 2: Collaborating to Win
16
2.1
Discovering the Evolving Role of Influencers
2.1
Quiz for Discovering the Evolving Role of Influencers
6 Questions
2.2
Recognizing Influencer Types
2.2
Quiz for Recognizing Influencer Types
5 Questions
2.3
Drilling Down to Influencer Categories
2.3
Quiz for Drilling Down to Influencer Categories
5 Questions
2.4
Finding the Right Influencers
2.4
Quiz for Finding the Right Influencers
8 Questions
2.5
Uncovering New Influencers
2.5
Quiz for Uncovering New Influencers
5 Questions
2.6
Influencing with Customer Advocacy
2.6
Quiz for Influencing with Customer Advocacy
5 Questions
2.7
Enhancing Word of Mouth (WOM) with Advertising
2.7
Quiz for Enhancing Word of Mouth (WOM) with Advertising
6 Questions
2.8
Exploring Paid Influencer Programs
2.8
Quiz for Exploring Paid Influencer Programs
5 Questions
Chapter 3: Engaging Influencers Using the “Three Cs”
6
3.1
Communicating Like a Pro
3.1
Quiz for Communicating Like a Pro
6 Questions
3.2
Upping Your Game: Creating an Influencer Contract
3.2
Quiz for Upping Your Game: Creating an Influencer Contract
6 Questions
3.3
Compensating Influencers Fairly
3.3
Quiz for Compensating Influencers Fairly
6 Questions
Chapter 4: Succeeding with Influencer Marketing
11
4.1
Secret #1: Set Realistic Campaign Goals
4.1
Quiz for Secret #1: Set Realistic Campaign Goals
5 Questions
4.2
Secret #2: Know Your Audience
4.3
Secret #3: Stay on Message
4.3
Quiz for Secret #3: Stay on Message
6 Questions
4.4
Secret #4: Be Agile
4.4
Quiz for Secret #4: Be Agile
5 Questions
4.5
Secret #5: Recognize the Power of Emotional Stories
4.5
Quiz for Secret #5: Recognize the Power of Emotional Stories
6 Questions
4.6
Secret #6: You Get What You Measure
4.6
Quiz for Secret #6: You Get What You Measure
5 Questions
Chapter 5: Getting Creative
4
5.1
Getting Creative and Letting Go
5.1
Quiz for Getting Creative and Letting Go
8 Questions
5.2
What If It All Goes Wrong?
5.2
Quiz for What If It All Goes Wrong?
6 Questions
Chapter 6: Working with an Influencer Agency
6
6.1
So You Want to Hire an Influencer Marketing Agency
6.1
Quiz for So You Want to Hire an Influencer Marketing Agency
7 Questions
6.2
Deciding Which Type of Agency Is Right for You
6.2
Quiz for Deciding Which Type of Agency Is Right for You
5 Questions
6.3
One-Off Events versus Continuity Campaigns
6.3
Quiz for One-Off Events versus Continuity Campaigns
5 Questions
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