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All Programs
Business & Economics
Marketing and Promotion
Marketing and Promotion
Curriculum
6 Sections
31 Lessons
Lifetime
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Chapter 1: Optimizing Your Marketing Program
9
1.1
Knowing Yourself, Knowing Your Customer
1.1
Quiz for Knowing Yourself, Knowing Your Customer
8 Questions
1.2
Finding Your Marketing Formula
1.2
Quiz for Finding Your Marketing Formula
6 Questions
1.3
Controlling Your Marketing Program
1.3
Quiz for Controlling Your Marketing Program
5 Questions
1.4
Refining Your Marketing Expectations
1.4
Quiz for Refining Your Marketing Expectations
5 Questions
1.5
Revealing More Ways to Maximize Your Marketing Impact
Chapter 2: Laying a Foundation for Growth
16
2.1
Measuring the Growth Rate of Your Market
2.1
Quiz for Measuring the Growth Rate of Your Market
6 Questions
2.2
Responding to a Flat or Shrinking Market
2.2
Quiz for Responding to a Flat or Shrinking Market
5 Questions
2.3
Finding Your Best Growth Strategies
2.3
Quiz for Finding Your Best Growth Strategies
7 Questions
2.4
Growing a Market Segmentation Strategy
2.4
Quiz for Growing a Market Segmentation Strategy
5 Questions
2.5
Developing a Market Share Strategy
2.5
Quiz for Developing a Market Share Strategy
6 Questions
2.6
Designing a Positioning Strategy
2.6
Quiz for Designing a Positioning Strategy
5 Questions
2.7
Growth Hacking to Build Leads and Market Share
2.7
Quiz for Growth Hacking to Build Leads and Market Share
6 Questions
2.8
Selling Innovative Products
2.8
Quiz for Selling Innovative Products
5 Questions
Chapter 3: Taking Stock of Your Business Image
4
3.1
Making First Impressions
3.1
Quiz for Making First Impressions
8 Questions
3.2
Auditing the Impressions Your Business Makes
3.2
Quiz for Auditing the Impressions Your Business Makes
6 Questions
Chapter 4: Forging Your Brand
12
4.1
Recognizing What Brands Are and What They Do
4.1
Quiz for Recognizing What Brands Are and What They Do
5 Questions
4.2
Building a Powerful Brand
4.2
Quiz for Building a Powerful Brand
6 Questions
4.3
Understanding Your Market Position: The Birthplace of Your Brand
4.3
Quiz for Understanding Your Market Position: The Birthplace of Your Brand
6 Questions
4.4
Conveying Your Position and Brand through Taglines
4.4
Quiz for Conveying Your Position and Brand through Taglines
5 Questions
4.5
Balancing Personal and Business Brands
4.5
Quiz for Balancing Personal and Business Brands
5 Questions
4.6
Maintaining and Protecting Your Brand
4.6
Quiz for Maintaining and Protecting Your Brand
7 Questions
Chapter 5: Creating Marketing Communications That Work
10
5.1
Starting with Good Objectives
5.1
Quiz for Starting with Good Objectives
6 Questions
5.2
Developing Effective Marketing Communications
5.2
Quiz for Developing Effective Marketing Communications
5 Questions
5.3
Making Media Selections
5.3
Quiz for Making Media Selections
6 Questions
5.4
Building a Mass Media Schedule
5.4
Quiz for Building a Mass Media Schedule
7 Questions
5.5
Evaluating Your Efforts
5.5
Quiz for Evaluating Your Efforts
7 Questions
Chapter 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest
10
6.1
Using Facebook for Engagement That Builds Sales
6.1
Quiz for Using Facebook for Engagement That Builds Sales
6 Questions
6.2
Building Your Twitter Presence
6.2
Quiz for Building Your Twitter Presence
6 Questions
6.3
Igniting Your Social Presence on Instagram
6.3
Quiz for Igniting Your Social Presence on Instagram
5 Questions
6.4
Expanding Your Network through LinkedIn
6.4
Quiz for Expanding Your Network through LinkedIn
6 Questions
6.5
Promoting Your Brand with Pinterest
6.5
Quiz for Promoting Your Brand with Pinterest
6 Questions
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