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All Programs
Business & Economics
E-Commerce
Digital Marketing
Implementing Channel Promotions
Implementing Channel Promotions
Curriculum
4 Sections
27 Lessons
Lifetime
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Chapter 1: Identifying Paid, Earned, Shared, and Owned Media
9
1.1
Understanding Types of Media
1.1
Quiz for Understanding Types of Media
8 Questions
1.2
Utilizing Paid Media
1.2
Quiz for Utilizing Paid Media
6 Questions
1.3
Championing Earned Media
1.4
Enhancing Shared Media
1.5
Amplifying Owned Media
1.6
Creating a Framework for Achieving the Right Mix
1.6
Quiz for Creating a Framework for Achieving the Right Mix
6 Questions
Chapter 2: Using Search Marketing
8
2.1
Knowing the Three Key Players in Search Marketing
2.1
Quiz for Knowing the Three Key Players in Search Marketing
6 Questions
2.2
Targeting Search Queries
2.2
Quiz for Targeting Search Queries
7 Questions
2.3
Optimizing Your Assets for Specific Channels
2.3
Quiz for Optimizing Your Assets for Specific Channels
6 Questions
2.4
Earning Links
2.4
Quiz for Earning Links
6 Questions
Chapter 3: Using Social Bookmarks, News, and Share Buttons
20
3.1
Bookmarking Your Way to Traffic
3.1
Quiz for Bookmarking Your Way to Traffic
6 Questions
3.2
Sharing the News
3.2
Quiz for Sharing the News
5 Questions
3.3
Benefiting from Social Bookmarks and News Services
3.3
Quiz for Benefiting from Social Bookmarks and News Services
5 Questions
3.4
Researching a Social Bookmark and Social News Campaign
3.4
Quiz for Researching a Social Bookmark and Social News Campaign
6 Questions
3.5
Submitting to Bookmarking Services
3.5
Quiz for Submitting to Bookmarking Services
6 Questions
3.6
Submitting to Social News Services
3.6
Quiz for Submitting to Social News Services
6 Questions
3.7
Using Application-Specific Bookmarks
3.7
Quiz for Using Application-Specific Bookmarks
5 Questions
3.8
Timing Your Submissions
3.8
Quiz for Timing Your Submissions
5 Questions
3.9
Encouraging Others to Bookmark or Rate Your Site
3.9
Quiz for Encouraging Others to Bookmark or Rate Your Site
5 Questions
3.10
Using Social Media Buttons
3.10
Quiz for Using Social Media Buttons
6 Questions
Chapter 4: Considering Email Marketing
14
4.1
Understanding Marketing Emails
4.1
Quiz for Understanding Marketing Emails
6 Questions
4.2
Sending Broadcast and Follow-Up Emails
4.2
Quiz for Sending Broadcast and Follow-Up Emails
6 Questions
4.3
Building a Promotional Calendar
4.3
Quiz for Building a Promotional Calendar
6 Questions
4.4
Creating Email Campaigns
4.4
Quiz for Creating Email Campaigns
6 Questions
4.5
Writing and Designing Effective Emails
4.5
Quiz for Writing and Designing Effective Emails
8 Questions
4.6
Getting More Clicks and Opens
4.6
Quiz for Getting More Clicks and Opens
7 Questions
4.7
Ensuring Email Deliverability
4.7
Quiz for Ensuring Email Deliverability
7 Questions
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