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Facebook
Curriculum
4 Sections
24 Lessons
Lifetime
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Chapter 1: Using Facebook as a Marketing Tool
20
1.1
Understanding the Appeal of Brands on Facebook
1.1
Quiz for Understanding the Appeal of Brands on Facebook
5 Questions
1.2
Branding with Facebook Pages
1.2
Quiz for Branding with Facebook Pages
5 Questions
1.3
Examining the Components of a Facebook Page
1.3
Quiz for Examining the Components of a Facebook Page
5 Questions
1.4
Making the Most of Your Facebook Page
1.4
Quiz for Making the Most of Your Facebook Page
5 Questions
1.5
Understanding Your Facebook Administrative Functions
1.5
Quiz for Understanding Your Facebook Administrative Functions
6 Questions
1.6
Filling Out What You’re About
1.6
Quiz for Filling Out What You’re About
5 Questions
1.7
Using a Custom Username for Your Page
1.7
Quiz for Using a Custom Username for Your Page
6 Questions
1.8
Inviting People to Join Your Community
1.8
Quiz for Inviting People to Join Your Community
6 Questions
1.9
Liking Other Brands
1.9
Quiz for Liking Other Brands
5 Questions
1.10
Creating Facebook Events
1.10
Quiz for Creating Facebook Events
5 Questions
Chapter 2: Creating and Sharing Content on Facebook
14
2.1
Creating a Facebook Content Strategy
2.1
Quiz for Creating a Facebook Content Strategy
6 Questions
2.2
Sharing Your Brand’s Story
2.2
Quiz for Sharing Your Brand’s Story
6 Questions
2.3
Creating Content That Sings
2.3
Quiz for Creating Content That Sings
7 Questions
2.4
Sharing and Being Shared
2.4
Quiz for Sharing and Being Shared
5 Questions
2.5
Bringing Your Community into the Mix
2.5
Quiz for Bringing Your Community into the Mix
7 Questions
2.6
Making Connections with Facebook Groups
2.6
Quiz for Making Connections with Facebook Groups
5 Questions
2.7
Learning through Insights
2.7
Quiz for Learning through Insights
6 Questions
Chapter 3: Advertising and Selling on Facebook
6
3.1
Reaching More Fans with Ads
3.1
Quiz for Reaching More Fans with Ads
6 Questions
3.2
Measuring Your Ad’s ROI
3.2
Quiz for Measuring Your Ad’s ROI
5 Questions
3.3
Selling on Facebook
3.3
Quiz for Selling on Facebook
5 Questions
Chapter 4: Streaming Live Video on Facebook
8
4.1
Understanding the Benefits of Live Streaming
4.1
Quiz for Understanding the Benefits of Live Streaming
6 Questions
4.2
Setting Up Your Live Stream
4.2
Quiz for Setting Up Your Live Stream
7 Questions
4.3
Engaging with Your Community via Facebook Live
4.3
Quiz for Engaging with Your Community via Facebook Live
5 Questions
4.4
Brainstorming Ideas for Live Videos
4.4
Quiz for Brainstorming Ideas for Live Videos
5 Questions
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