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All Programs
Business & Economics
E-Commerce
Digital Marketing
Dipping into Content Creation
Dipping into Content Creation
Curriculum
6 Sections
28 Lessons
Lifetime
Expand all sections
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Chapter 1: Creating Your Content Plan
10
1.1
Evaluating Your Content
1.1
Quiz for Evaluating Your Content
6 Questions
1.2
Assessing Your Content
1.2
Quiz for Assessing Your Content
8 Questions
1.3
Visualizing Your Sites
1.3
Quiz for Visualizing Your Sites
7 Questions
1.4
Creating Your Plan
1.4
Quiz for Creating Your Plan
6 Questions
1.5
Focusing on Specialized Content
1.5
Quiz for Focusing on Specialized Content
5 Questions
Chapter 2: Reviewing Content Types
20
2.1
Dipping into Content Categories
2.1
Quiz for Dipping into Content Categories
7 Questions
2.2
Working with Original Short- and Long-Form Content
2.2
Quiz for Working with Original Short- and Long-Form Content
5 Questions
2.3
Using Curation
2.3
Quiz for Using Curation
5 Questions
2.4
Making Use of User-Generated Content
2.4
Quiz for Making Use of User-Generated Content
6 Questions
2.5
Repurposing Content to Add Value
2.5
Quiz for Repurposing Content to Add Value
5 Questions
2.6
Viewing Aggregated Visual Content
2.6
Quiz for Viewing Aggregated Visual Content
5 Questions
2.7
Dealing with Live Video Content
2.7
Quiz for Dealing with Live Video Content
5 Questions
2.8
Extending Business News
2.8
Quiz for Extending Business News
5 Questions
2.9
Offering Online Courses
2.9
Quiz for Offering Online Courses
6 Questions
2.10
Managing Content Formats
2.10
Quiz for Managing Content Formats
5 Questions
Chapter 3: Understanding the Customer’s Intent
8
3.1
Knowing the Dynamics of Content Marketing
3.1
Quiz for Knowing the Dynamics of Content Marketing
6 Questions
3.2
Finding Your Path to Perfect Content Marketing
3.2
Quiz for Finding Your Path to Perfect Content Marketing
8 Questions
3.3
Executing Perfect Content Marketing
3.3
Quiz for Executing Perfect Content Marketing
6 Questions
3.4
Distributing Content to Attract an Audience
3.4
Quiz for Distributing Content to Attract an Audience
6 Questions
Chapter 4: Creating Content That Tells a Story
4
4.1
Storytelling to Engage Your Audience
4.1
Quiz for Storytelling to Engage Your Audience
5 Questions
4.2
Structuring Your Content Using Stories
4.2
Quiz for Structuring Your Content Using Stories
5 Questions
Chapter 5: Defining Your Content Framework Using Processes and Systems
8
5.1
Organizing the Content Process
5.1
Quiz for Organizing the Content Process
6 Questions
5.2
Determining Roles and Responsibilities
5.2
Quiz for Determining Roles and Responsibilities
6 Questions
5.3
Managing the Workflow
5.3
Quiz for Managing the Workflow
7 Questions
5.4
Documenting Your Policies and Procedures
5.4
Quiz for Documenting Your Policies and Procedures
7 Questions
Chapter 6: Targeting Content for Your B2B Audience
6
6.1
Creating a Content Library
6.1
Quiz for Creating a Content Library
6 Questions
6.2
Humanizing Content
6.2
Quiz for Humanizing Content
6 Questions
6.3
Reaching through Technology
6.3
Quiz for Reaching through Technology
7 Questions
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