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Computers
Internet
Blogging
Corporate and Non-Profit Blogging
Corporate and Non-Profit Blogging
Curriculum
5 Sections
23 Lessons
10 Weeks
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Chapter 1: Starting a Business Blog
3
1.1
Revealing Why Organizations Blog
1.2
Finding Companies That Do It Right
1.3
Benefiting from a Corporate or Non-Profit Organization Blog
Chapter 2: Developing a Blog Plan
4
2.1
Researching the Competition
2.2
Understanding Your Readers and Delivering Content They Want
2.3
Creating a Blog Marketing Strategy
2.4
Blogging with Multiple Writers
Chapter 3: Choosing Bloggers
8
3.1
Knowing When You Need Outside — or Inside — Help
3.2
Knowing the Skills to Look for When Hiring a Blogger
3.3
Publicizing Your Open Blogger Job
3.4
Hiring a Blogger
3.5
Defining Blogger Guidelines
3.6
Writing a Style Guide
3.7
Training Bloggers
3.8
Communicating and Collaborating with Bloggers
Chapter 4: Writing an Organization’s Blog
5
4.1
Discovering the Types of Corporate and Non-Profit Blog Posts
4.2
Turning a Business Blog into a Direct Sales Tool
4.3
Discovering Tips for Business Blog Success
4.4
Avoiding Things Blog Readers Don’t Like
4.5
Engaging with Your Audience
Chapter 5: Keeping Yourself and Your Organization Out of Trouble
3
5.1
Learning Rules and Laws
5.2
Responding to Negative Comments and Attacks
5.3
Understanding Search Engine Reputation Management (SERM)
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