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Business & Economics
E-Commerce
Digital Marketing
Understanding the Importance of the Customer Experience
Understanding the Importance of the Customer Experience
Curriculum
4 Sections
18 Lessons
Lifetime
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Chapter 1: Interacting with Customer Data
7
1.1
Understanding Big Data
1.1
Quiz for Understanding Big Data
6 Questions
1.2
Uncovering the Role Big Data Plays in Content Marketing
1.2
Quiz for Uncovering the Role Big Data Plays in Content Marketing
5 Questions
1.3
Discovering the Internet of Things
1.4
Visualizing Big Data
1.4
Quiz for Visualizing Big Data
5 Questions
Chapter 2: Uncovering Buyer Personas
10
2.1
Reviewing Persona Development
2.1
Quiz for Reviewing Persona Development
6 Questions
2.2
Collecting Information
2.2
Quiz for Collecting Information
6 Questions
2.3
Avoiding Common Mistakes
2.3
Quiz for Avoiding Common Mistakes
6 Questions
2.4
Identifying a Prospect’s Emotions
2.4
Quiz for Identifying a Prospect’s Emotions
6 Questions
2.5
Keeping Up with Trends
2.5
Quiz for Keeping Up with Trends
5 Questions
Chapter 3: Structuring the Buyer’s Journey
10
3.1
Harnessing the Customer Experience
3.1
Quiz for Harnessing the Customer Experience
5 Questions
3.2
Uncovering Commercial Intent
3.2
Quiz for Uncovering Commercial Intent
6 Questions
3.3
Defending Against Competitors
3.3
Quiz for Defending Against Competitors
5 Questions
3.4
Identifying the Stages of the Buyer’s Journey
3.4
Quiz for Identifying the Stages of the Buyer’s Journey
7 Questions
3.5
Personalizing Your Content
3.5
Quiz for Personalizing Your Content
6 Questions
Chapter 4: Embracing Sales Enablement
8
4.1
Discovering Sales Enablement
4.1
Quiz for Discovering Sales Enablement
6 Questions
4.2
Training Your Salesforce
4.2
Quiz for Training Your Salesforce
5 Questions
4.3
Coaching Your Reps to Become Winners
4.3
Quiz for Coaching Your Reps to Become Winners
5 Questions
4.4
Checking Out Sales Enablement Blogs
4.4
Quiz for Checking Out Sales Enablement Blogs
5 Questions
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