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Home
All Programs
Computers
Internet
Social Media
The Social Media Mix
The Social Media Mix
Curriculum
4 Sections
22 Lessons
Lifetime
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Chapter 1: Making the Business Case for Social Media
12
1.1
Making Your Social Debut
1.1
Quiz for Making Your Social Debut
5 Questions
1.2
Defining Social Media Marketing
1.2
Quiz for Defining Social Media Marketing
8 Questions
1.3
Understanding the Benefits of Social Media
1.3
Quiz for Understanding the Benefits of Social Media
6 Questions
1.4
Understanding the Cons of Social Media
1.4
Quiz for Understanding the Cons of Social Media
5 Questions
1.5
Integrating Social Media into Your Overall Marketing Effort
1.5
Quiz for Integrating Social Media into Your Overall Marketing Effort
5 Questions
1.6
Developing a Strategic Social Media Marketing Plan
1.6
Quiz for Developing a Strategic Social Media Marketing Plan
6 Questions
Chapter 2: Tallying the Bottom Line
12
2.1
Preparing to Calculate Return on Investment
2.1
Quiz for Preparing to Calculate Return on Investment
5 Questions
2.2
Accounting for Customers Acquired Online
2.2
Quiz for Accounting for Customers Acquired Online
6 Questions
2.3
Establishing Key Performance Indicators for Sales
2.3
Quiz for Establishing Key Performance Indicators for Sales
6 Questions
2.4
Tracking Leads
2.4
Quiz for Tracking Leads
5 Questions
2.5
Understanding Other Common Business Metrics
2.5
Quiz for Understanding Other Common Business Metrics
6 Questions
2.6
Determining Return on Investment
2.6
Quiz for Determining Return on Investment
7 Questions
Chapter 3: Plotting Your Social Media Marketing Strategy
10
3.1
Locating Your Target Market Online
3.1
Quiz for Locating Your Target Market Online
5 Questions
3.2
Segmenting Your B2C Market
3.2
Quiz for Segmenting Your B2C Market
7 Questions
3.3
Researching B2B Markets
3.3
Quiz for Researching B2B Markets
5 Questions
3.4
Conducting Other Types of Market Research Online
3.4
Quiz for Conducting Other Types of Market Research Online
5 Questions
3.5
Setting Up Your Social Media Marketing Plan
3.5
Quiz for Setting Up Your Social Media Marketing Plan
6 Questions
Chapter 4: Managing Your Cybersocial Campaign
10
4.1
Managing Your Social Media Schedule
4.1
Quiz for Managing Your Social Media Schedule
7 Questions
4.2
Building Your Social Media Marketing Dream Team
4.2
Quiz for Building Your Social Media Marketing Dream Team
5 Questions
4.3
Creating a Social Media Marketing Policy
4.3
Quiz for Creating a Social Media Marketing Policy
6 Questions
4.4
Staying on the Right Side of the Law
4.4
Quiz for Staying on the Right Side of the Law
5 Questions
4.5
Protecting Your Brand Reputation
4.5
Quiz for Protecting Your Brand Reputation
7 Questions
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