Social Media Marketing and Strategy – This course introduces students to the fundamental concepts of social media marketing and its role in today’s digital economy. Students will explore why businesses and organizations use social media, how to measure return on investment, and how to plan and implement effective marketing strategies. The course emphasizes identifying target audiences, integrating social media into larger marketing efforts, and managing campaigns responsibly. Learners will also study how to balance opportunities with risks in digital marketing environments. By the end of the course, students will have developed a strong understanding of the principles that guide effective social media marketing.
