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All Programs
Business & Economics
Moving from Idea to Reality
Moving from Idea to Reality
Curriculum
5 Sections
26 Lessons
Lifetime
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Chapter 1: Your Business in Context
10
1.1
Getting an Overview of Feasibility Analysis
1.1
Quiz for Getting an Overview of Feasibility Analysis
7 Questions
1.2
Understanding Your Industry
1.2
Quiz for Understanding Your Industry
8 Questions
1.3
Researching an Industry
1.3
Quiz for Researching an Industry
5 Questions
1.4
Defining Your Market Niche
1.4
Quiz for Defining Your Market Niche
6 Questions
1.5
Zeroing In on a Brand-New Product
1.5
Quiz for Zeroing In on a Brand-New Product
5 Questions
Chapter 2: Refining and Defining Your Business Idea
8
2.1
Recognizing the Power of a Good Idea
2.1
Quiz for Recognizing the Power of a Good Idea
5 Questions
2.2
Brainstorming New Business Ideas
2.2
Quiz for Brainstorming New Business Ideas
7 Questions
2.3
Identifying Business Opportunities
2.3
Quiz for Identifying Business Opportunities
7 Questions
2.4
Putting a Promising Idea to the Test
2.4
Quiz for Putting a Promising Idea to the Test
7 Questions
Chapter 3: Creating a Business Model
10
3.1
Identifying Who Needs a Business Model
3.1
Quiz for Identifying Who Needs a Business Model
6 Questions
3.2
Assessing Common Aspects of All Business Models
3.2
Quiz for Assessing Common Aspects of All Business Models
7 Questions
3.3
Understanding Business Models in Their Simplest Form
3.3
Quiz for Understanding Business Models in Their Simplest Form
6 Questions
3.4
Checking Out Examples of Business Models
3.4
Quiz for Checking Out Examples of Business Models
7 Questions
3.5
Finding Success with a Business Model
3.5
Quiz for Finding Success with a Business Model
7 Questions
Chapter 4: Finding Your Target Market
10
4.1
Gauging the Target Market
4.1
Quiz for Gauging the Target Market
6 Questions
4.2
Determining Industry Attractiveness
4.2
Quiz for Determining Industry Attractiveness
7 Questions
4.3
Looking for Niche Attractiveness
4.3
Quiz for Looking for Niche Attractiveness
6 Questions
4.4
Checking Out Customer Attractiveness
4.4
Quiz for Checking Out Customer Attractiveness
6 Questions
4.5
Finding Your Place on the Industry Value Chain
4.5
Quiz for Finding Your Place on the Industry Value Chain
6 Questions
Chapter 5: Considering a Franchise
14
5.1
Understanding What a Franchise Is
5.1
Quiz for Understanding What a Franchise Is
5 Questions
5.2
Recognizing the Importance of Brands in Franchising
5.2
Quiz for Recognizing the Importance of Brands in Franchising
6 Questions
5.3
Identifying the Three Types of Franchising
5.3
Quiz for Identifying the Three Types of Franchising
6 Questions
5.4
Being Aware of the Roles and Goals of Franchisors and Franchisees
5.4
Quiz for Being Aware of the Roles and Goals of Franchisors and Franchisees
5 Questions
5.5
Reviewing Franchise Relationships
5.5
Quiz for Reviewing Franchise Relationships
5 Questions
5.6
Knowing the Nuances of the Franchisor/Franchisee Relationship
5.6
Quiz for Knowing the Nuances of the Franchisor/Franchisee Relationship
6 Questions
5.7
Considering the Pros and Cons of Franchising
5.7
Quiz for Considering the Pros and Cons of Franchising
6 Questions
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