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All Programs
Business & Economics
E-Commerce
Digital Marketing
Creating Your Digital Marketing Strategy
Creating Your Digital Marketing Strategy
Curriculum
6 Sections
29 Lessons
Lifetime
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Chapter 1: Developing Your Overall Digital Strategy
10
1.1
Understanding the Components of a Digital Marketing Strategy
1.1
Quiz for Understanding the Components of a Digital Marketing Strategy
6 Questions
1.2
Communicating Your Mission
1.2
Quiz for Communicating Your Mission
5 Questions
1.3
Establishing Your Goals
1.3
Quiz for Establishing Your Goals
7 Questions
1.4
Expanding Your Corporate Mindset
1.4
Quiz for Expanding Your Corporate Mindset
7 Questions
1.5
Dipping into User Design and Habits
1.5
Quiz for Dipping into User Design and Habits
5 Questions
Chapter 2: Grabbing Your Customer’s Attention
6
2.1
Focusing on Attention
2.1
Quiz for Focusing on Attention
6 Questions
2.2
Making Your Content Easy to Consume
2.2
Quiz for Making Your Content Easy to Consume
6 Questions
2.3
Deploying Interactive Content
2.3
Quiz for Deploying Interactive Content
5 Questions
Chapter 3: Discovering Your Business Model and Brand
14
3.1
Separating Your Business Model from Your Brand
3.1
Quiz for Separating Your Business Model from Your Brand
7 Questions
3.2
Analyzing Your Business Model
3.2
Quiz for Analyzing Your Business Model
5 Questions
3.3
Discovering Your Brand
3.3
Quiz for Discovering Your Brand
5 Questions
3.4
Positioning Your Brand
3.4
Quiz for Positioning Your Brand
6 Questions
3.5
Solidifying the Look of the Brand
3.5
Quiz for Solidifying the Look of the Brand
8 Questions
3.6
Developing Success Measures for Your Brand
3.6
Quiz for Developing Success Measures for Your Brand
5 Questions
3.7
Producing Engaging Branded Content
3.7
Quiz for Producing Engaging Branded Content
7 Questions
Chapter 4: Deciding which Marketing Campaign to Create
12
4.1
Establishing Marketing Objectives
4.1
Quiz for Establishing Marketing Objectives
6 Questions
4.2
Defining a Digital Marketing Campaign
4.2
Quiz for Defining a Digital Marketing Campaign
5 Questions
4.3
Understanding the Three Major Types of Campaigns
4.3
Quiz for Understanding the Three Major Types of Campaigns
7 Questions
4.4
Balancing Your Marketing Campaign Calendar
4.4
Quiz for Balancing Your Marketing Campaign Calendar
6 Questions
4.5
Choosing the Campaign You Need Now
4.5
Quiz for Choosing the Campaign You Need Now
7 Questions
4.6
Viewing Your Digital Marketing through the Campaign Lens
4.6
Quiz for Viewing Your Digital Marketing through the Campaign Lens
5 Questions
Chapter 5: Crafting Offers That Sell
10
5.1
Offering Value in Advance
5.1
Quiz for Offering Value in Advance
5 Questions
5.2
Designing an Ungated Offer
5.2
Quiz for Designing an Ungated Offer
5 Questions
5.3
Designing a Gated Offer
5.3
Quiz for Designing a Gated Offer
7 Questions
5.4
Designing Deep-Discount Offers
5.4
Quiz for Designing Deep-Discount Offers
7 Questions
5.5
Maximizing Profit
5.5
Quiz for Maximizing Profit
6 Questions
Chapter 6: Planning B2B Campaign Success
6
6.1
Setting Key Performance Indicators
6.1
Quiz for Setting Key Performance Indicators
6 Questions
6.2
Testing Your Campaigns
6.2
Quiz for Testing Your Campaigns
5 Questions
6.3
Knowing You Aren’t Wasting Money
6.3
Quiz for Knowing You Aren’t Wasting Money
5 Questions
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