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Home
All Programs
Computers
Internet
Blogging
Blogging
Blogging
Curriculum
48 Sections
221 Lessons
10 Weeks
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Introduction
7
1.1
About Blogging All-in-One For Dummies
1.2
Foolish Assumptions
1.3
What You Don’t Have to Read
1.4
How This Book Is Organized
1.5
Icons Used in This Book
1.6
Beyond the Book
1.7
Where to Go from Here
Book 1: Entering the Blogosphere
0
Chapter 1: Joining the Blogosphere
4
3.1
Getting to Know the Blogosphere
3.2
Finding and Reading Blogs
3.3
Understanding Why People Blog
3.4
Deciding to Start a Blog
Chapter 2: Preparing to Start and Write a Blog
8
4.1
Choosing a Topic
4.2
Finding Your Voice
4.3
Selecting Suitable Topics
4.4
Writing Great Blog Posts
4.5
Understanding Types of Blog Posts
4.6
Avoiding Blogger’s Block and Finding Blog Post Ideas
4.7
Determining How Often to Publish Blog Posts
4.8
Following Blogging Trends
Chapter 3: Blogging Basics
3
5.1
Launching Your Blog Quickly
5.2
Choosing a Domain Name
5.3
Identifying the Basic Elements of a Blog
Chapter 4: Blogging Best Practices
5
6.1
Avoiding Blogging Don’ts
6.2
Providing Attribution
6.3
Understanding Copyright and Fair Use
6.4
Using Creative Commons Licenses
6.5
Disclosing Your Policies
Book 2: Niche Blogging
0
Chapter 1: Understanding Niche Blogging
5
8.1
Determining What Makes a Niche Blog
8.2
Visiting Niche Blogs
8.3
Finding Out What Makes Niche Blogs Successful
8.4
Benefiting from the Positives of Niche Blogging
8.5
Identifying the Drawbacks to Niche Blogs
Chapter 2: Benefiting from a Niche Blog Approach
6
9.1
Finding Your Focus and Keeping It
9.2
Generating Traffic and Capturing an Audience
9.3
Establishing Yourself as an Expert
9.4
Gaining Online Exposure
9.5
Networking with Other People in Your Niche
9.6
Branching Out Beyond Your Blog
Chapter 3: Choosing Your Niche
3
10.1
Determining Your Niche Blogging Goals
10.2
Identifying Niches That Might Work for You
10.3
Determining the Audience Potential for a Niche Blog
Chapter 4: Writing for Your Niche
4
11.1
Creating Content
11.2
Branding Your Blog
11.3
Networking and Commenting
11.4
Creating Off-Blog Content for Your Niche Blog
Book 3: Corporate and Non-Profit Blogging
0
Chapter 1: Starting a Business Blog
3
13.1
Revealing Why Organizations Blog
13.2
Finding Companies That Do It Right
13.3
Benefiting from a Corporate or Non-Profit Organization Blog
Chapter 2: Developing a Blog Plan
4
14.1
Researching the Competition
14.2
Understanding Your Readers and Delivering Content They Want
14.3
Creating a Blog Marketing Strategy
14.4
Blogging with Multiple Writers
Chapter 3: Choosing Bloggers
8
15.1
Knowing When You Need Outside — or Inside — Help
15.2
Knowing the Skills to Look for When Hiring a Blogger
15.3
Publicizing Your Open Blogger Job
15.4
Hiring a Blogger
15.5
Defining Blogger Guidelines
15.6
Writing a Style Guide
15.7
Training Bloggers
15.8
Communicating and Collaborating with Bloggers
Chapter 4: Writing an Organization’s Blog
5
16.1
Discovering the Types of Corporate and Non-Profit Blog Posts
16.2
Turning a Business Blog into a Direct Sales Tool
16.3
Discovering Tips for Business Blog Success
16.4
Avoiding Things Blog Readers Don’t Like
16.5
Engaging with Your Audience
Chapter 5: Keeping Yourself and Your Organization Out of Trouble
3
17.1
Learning Rules and Laws
17.2
Responding to Negative Comments and Attacks
17.3
Understanding Search Engine Reputation Management (SERM)
Book 4: Figuring Out Blogging Platforms
0
Chapter 1: Choosing a Blogging Platform
4
19.1
Getting Familiar with How Blogging Applications Work
19.2
Defining Hosted and Self-Hosted Solutions
19.3
Considering the Types of Blog Hosts
19.4
Finding and Choosing a Web Host for a Self-Hosted Blog
Chapter 2: Finding the Right Blogging Platform
5
20.1
Determining Your Goals and Needs
20.2
Taking a Look at the Most Popular Blogging Platforms
20.3
Comparing Popular Blogging Platforms
20.4
Considering Other Blogging Platforms
20.5
Choosing the Right Blogging Platform for You
Chapter 3: Taking a Look at WordPress
11
21.1
Finding Out What WordPress Is
21.2
Understanding the Two WordPress Options
21.3
Creating a Free Blog at WordPress.com
21.4
Installing WordPress.org
21.5
Reviewing the WordPress Dashboard
21.6
Configuring Settings
21.7
Understanding Widgets
21.8
Personalizing Your Blog
21.9
Publishing a Post
21.10
Making Sense of WordPress Plugins
21.11
Getting Help and Finding Resources
Chapter 4: Using Google Blogger
9
22.1
Discovering Blogger
22.2
Creating a Free Blog at Blogger.com
22.3
Reviewing the Blogger Dashboard
22.4
Configuring Settings
22.5
Personalizing Your Blog
22.6
Understanding Blogger Gadgets
22.7
Publishing a Post
22.8
Getting More Advanced
22.9
Getting Help and Finding Resources
Chapter 5: Understanding Medium
5
23.1
Finding Out about Medium
23.2
Creating a Medium Account
23.3
Creating a Blog with Medium
23.4
Finding Success as a Medium Writer
23.5
Monetizing Your Medium Blog
Chapter 6: Blogging with Wix
6
24.1
Checking Out Wix
24.2
Creating a Free Blog with Wix
24.3
Personalizing Your Wix Blog
24.4
Reviewing the Wix Dashboard
24.5
Getting to Know the Dashboard Tools
24.6
Publishing a Post
Book 5: Blogging Tools
0
Chapter 1: Optimizing for Search Engines
10
26.1
Understanding SEO Basics
26.2
Finding SEO Tools
26.3
Interpreting Keywords
26.4
Demystifying Long-Tail SEO
26.5
Writing SEO-Friendly Blog Posts
26.6
Building Relationships to Boost Search Rankings
26.7
Understanding Google Search Results
26.8
Avoiding SEO Don’ts
26.9
Using the NoFollow Tag
26.10
Considering Search Engine Reputation Management
Chapter 2: Measuring Blog Performance
4
27.1
Making Sense of Web Analytics
27.2
Choosing a Web Analytics Tool
27.3
Using Your Blog Data
27.4
Keeping Perspective
Chapter 3: Enhancing Content
7
28.1
Asking the Question with Quora
28.2
Harnessing Social Buzz with BuzzSumo
28.3
Sizing Up the Competition
28.4
Writing Great Titles
28.5
Riding the Trends
28.6
Building in Keywords
28.7
Checking Your Readability
Chapter 4: Staying Organized
5
29.1
Collecting Your Content Components
29.2
Formulating Tasks
29.3
Scheduling Your Work
29.4
Managing Your Time
29.5
Freeing Yourself from Distraction
Book 6: Promoting and Growing Your Blog
0
Chapter 1: Secrets to Blogging Success
11
31.1
Writing Well
31.2
Writing Often
31.3
Being Organized
31.4
Building Links
31.5
Committing the Time
31.6
Streamlining Tasks
31.7
Having Passion
31.8
Socializing and Supporting
31.9
Reading More than Writing
31.10
Being Comfortable with Technology
31.11
Having Patience
Chapter 2: Building Community
6
32.1
Responding to Comments
32.2
Posting Comments on Other Blogs
32.3
Handling Comment Moderation
32.4
Linking and Creating Trackbacks, Backlinks, and Pingbacks
32.5
Inviting Guest Bloggers
32.6
Going Beyond the Blogosphere
Chapter 3: Social Networking
5
33.1
Defining Social Networking
33.2
Finding Popular Social Networking Sites
33.3
Using Social Networking Sites to Boost Blog Traffic
33.4
Leaning on Social Media Scheduling Tools
33.5
Avoiding Social Networking Don’ts
Chapter 4: Distributing Content
4
34.1
Sharing Content by Email
34.2
Syndicating Content
34.3
Curating Content
34.4
Sharing with Social Media
Chapter 5: Inviting or Being a Guest Blogger
4
35.1
Understanding Guest Blogging
35.2
Defining Your Goals
35.3
Being a Guest Blogger
35.4
Inviting Guest Bloggers to Write Posts for Your Blog
Book 7: Making Money from Your Blog
0
Chapter 1: Blog Advertising 101
6
37.1
Determining Your Goals
37.2
Deciding to Publish Ads on Your Blog
37.3
Reviewing Types of Ads
37.4
Setting Earnings Expectations
37.5
Keeping Ethics and Legalities in Mind
37.6
Tips for Advertising Success
Chapter 2: Publishing Advertising
4
38.1
Understanding the Different Types of Advertising
38.2
Benefiting From Each Ad Type
38.3
Recognizing the Negatives of Each Ad Type
38.4
Knowing Where to Find Advertising by Type
Chapter 3: Making Money with Affiliate Marketing
5
39.1
Understanding Affiliate Marketing
39.2
Benefiting from Affiliate Marketing
39.3
Knowing the Problems with Affiliate Marketing
39.4
Making Affiliate Marketing Work on Your Blog
39.5
Finding Popular Affiliate Marketing Programs
Chapter 4: Publishing Sponsored Posts
3
40.1
Discovering Sponsored Content
40.2
Publishing Sponsored Content Safely
40.3
Connecting with Sponsored Content Opportunities
Chapter 5: Monetizing with Social Commerce
6
41.1
Defining Social Commerce
41.2
Building Your Brand
41.3
Cashing in with Influencer Marketing
41.4
Benefiting from Print-on-Demand Merchandising
41.5
Participating in Existing eCommerce
41.6
Leveling Up with Paywalls
Chapter 6: Selling Ad Space Directly
7
42.1
Choosing to Sell Direct Ads
42.2
Selecting Types of Ads to Sell
42.3
Researching Similar Blogs in Size and Topic
42.4
Developing a Rate Sheet
42.5
Accepting Payments
42.6
Promoting Ad Space for Sale on Your Blog
42.7
Using a Third Party to Facilitate the Ad Sales Process
Chapter 7: Benefiting from Indirect Monetization Opportunities
8
43.1
Requesting Payment for Guest Blogging Services
43.2
Booking Speaking Engagements
43.3
Offering Consulting Services
43.4
Writing for Other Publications
43.5
Asking for Donations
43.6
Using Licensed or Ad-Supported Syndication
43.7
Accepting Job Offers
43.8
Self-Publishing Offline and Online Content
Book 8: Moving Beyond Writing Blog Posts
0
Chapter 1: Painting a Picture with Visual Content
3
45.1
Understanding the Importance of Visual Content
45.2
Planning a Visual Content Strategy
45.3
Creating Powerful Visual Content for Your Blog
Chapter 2: Reaching Your Audience with Video Content
5
46.1
Benefits of Creating Video Content
46.2
Deciding to Include Video Content in Your Blog Strategy
46.3
Introducing Popular Video Content Platforms
46.4
Preparing to Create Video Content
46.5
Promoting Your Video Content
Chapter 3: Getting Social with Social Media
3
47.1
Understanding How Social Media Amplifies Your Blog
47.2
Getting to Know the Most Popular Social Media Platforms
47.3
Introducing Social Media Tools for Bloggers
Chapter 4: Creating a Podcast
7
48.1
Getting the Scoop on Podcasts
48.2
Discovering Why Podcasts Are Popular
48.3
Determining Whether Podcasting Is Right for You
48.4
Finding the Equipment You Need
48.5
Strategizing and Creating Your Podcast
48.6
Finding an Online Home for Your Podcast
48.7
Publicizing Your Podcast
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