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All Programs
Blogging All-in-One For Dummies
Blogging All-in-One For Dummies
Curriculum
48 Sections
221 Lessons
Lifetime
Expand all sections
Collapse all sections
Introduction
7
5.6
About Blogging All-in-One For Dummies
5.7
Foolish Assumptions
5.8
What You Don’t Have to Read
5.9
How This Book Is Organized
5.10
Icons Used in This Book
5.11
Beyond the Book
5.12
Where to Go from Here
Book 1: Entering the Blogosphere
0
Chapter 1: Joining the Blogosphere
4
14.15
Getting to Know the Blogosphere
14.16
Finding and Reading Blogs
14.17
Understanding Why People Blog
14.18
Deciding to Start a Blog
Chapter 2: Preparing to Start and Write a Blog
8
19.20
Choosing a Topic
19.21
Finding Your Voice
19.22
Selecting Suitable Topics
19.23
Writing Great Blog Posts
19.24
Understanding Types of Blog Posts
19.25
Avoiding Blogger’s Block and Finding Blog Post Ideas
19.26
Determining How Often to Publish Blog Posts
19.27
Following Blogging Trends
Chapter 3: Blogging Basics
3
28.29
Launching Your Blog Quickly
28.30
Choosing a Domain Name
28.31
Identifying the Basic Elements of a Blog
Chapter 4: Blogging Best Practices
5
32.33
Avoiding Blogging Don’ts
32.34
Providing Attribution
32.35
Understanding Copyright and Fair Use
32.36
Using Creative Commons Licenses
32.37
Disclosing Your Policies
Book 2: Niche Blogging
0
Chapter 1: Understanding Niche Blogging
5
39.40
Determining What Makes a Niche Blog
39.41
Visiting Niche Blogs
39.42
Finding Out What Makes Niche Blogs Successful
39.43
Benefiting from the Positives of Niche Blogging
39.44
Identifying the Drawbacks to Niche Blogs
Chapter 2: Benefiting from a Niche Blog Approach
6
45.46
Finding Your Focus and Keeping It
45.47
Generating Traffic and Capturing an Audience
45.48
Establishing Yourself as an Expert
45.49
Gaining Online Exposure
45.50
Networking with Other People in Your Niche
45.51
Branching Out Beyond Your Blog
Chapter 3: Choosing Your Niche
3
52.53
Determining Your Niche Blogging Goals
52.54
Identifying Niches That Might Work for You
52.55
Determining the Audience Potential for a Niche Blog
Chapter 4: Writing for Your Niche
4
56.57
Creating Content
56.58
Branding Your Blog
56.59
Networking and Commenting
56.60
Creating Off-Blog Content for Your Niche Blog
Book 3: Corporate and Non-Profit Blogging
0
Chapter 1: Starting a Business Blog
3
62.63
Revealing Why Organizations Blog
62.64
Finding Companies That Do It Right
62.65
Benefiting from a Corporate or Non-Profit Organization Blog
Chapter 2: Developing a Blog Plan
4
66.67
Researching the Competition
66.68
Understanding Your Readers and Delivering Content They Want
66.69
Creating a Blog Marketing Strategy
66.70
Blogging with Multiple Writers
Chapter 3: Choosing Bloggers
8
71.72
Knowing When You Need Outside — or Inside — Help
71.73
Knowing the Skills to Look for When Hiring a Blogger
71.74
Publicizing Your Open Blogger Job
71.75
Hiring a Blogger
71.76
Defining Blogger Guidelines
71.77
Writing a Style Guide
71.78
Training Bloggers
71.79
Communicating and Collaborating with Bloggers
Chapter 4: Writing an Organization’s Blog
5
80.81
Discovering the Types of Corporate and Non-Profit Blog Posts
80.82
Turning a Business Blog into a Direct Sales Tool
80.83
Discovering Tips for Business Blog Success
80.84
Avoiding Things Blog Readers Don’t Like
80.85
Engaging with Your Audience
Chapter 5: Keeping Yourself and Your Organization Out of Trouble
3
86.87
Learning Rules and Laws
86.88
Responding to Negative Comments and Attacks
86.89
Understanding Search Engine Reputation Management (SERM)
Book 4: Figuring Out Blogging Platforms
0
Chapter 1: Choosing a Blogging Platform
4
91.92
Getting Familiar with How Blogging Applications Work
91.93
Defining Hosted and Self-Hosted Solutions
91.94
Considering the Types of Blog Hosts
91.95
Finding and Choosing a Web Host for a Self-Hosted Blog
Chapter 2: Finding the Right Blogging Platform
5
96.97
Determining Your Goals and Needs
96.98
Taking a Look at the Most Popular Blogging Platforms
96.99
Comparing Popular Blogging Platforms
96.100
Considering Other Blogging Platforms
96.101
Choosing the Right Blogging Platform for You
Chapter 3: Taking a Look at WordPress
11
102.103
Finding Out What WordPress Is
102.104
Understanding the Two WordPress Options
102.105
Creating a Free Blog at WordPress.com
102.106
Installing WordPress.org
102.107
Reviewing the WordPress Dashboard
102.108
Configuring Settings
102.109
Understanding Widgets
102.110
Personalizing Your Blog
102.111
Publishing a Post
102.112
Making Sense of WordPress Plugins
102.113
Getting Help and Finding Resources
Chapter 4: Using Google Blogger
9
114.115
Discovering Blogger
114.116
Creating a Free Blog at Blogger.com
114.117
Reviewing the Blogger Dashboard
114.118
Configuring Settings
114.119
Personalizing Your Blog
114.120
Understanding Blogger Gadgets
114.121
Publishing a Post
114.122
Getting More Advanced
114.123
Getting Help and Finding Resources
Chapter 5: Understanding Medium
5
124.125
Finding Out about Medium
124.126
Creating a Medium Account
124.127
Creating a Blog with Medium
124.128
Finding Success as a Medium Writer
124.129
Monetizing Your Medium Blog
Chapter 6: Blogging with Wix
6
130.131
Checking Out Wix
130.132
Creating a Free Blog with Wix
130.133
Personalizing Your Wix Blog
130.134
Reviewing the Wix Dashboard
130.135
Getting to Know the Dashboard Tools
130.136
Publishing a Post
Book 5: Blogging Tools
0
Chapter 1: Optimizing for Search Engines
10
138.139
Understanding SEO Basics
138.140
Finding SEO Tools
138.141
Interpreting Keywords
138.142
Demystifying Long-Tail SEO
138.143
Writing SEO-Friendly Blog Posts
138.144
Building Relationships to Boost Search Rankings
138.145
Understanding Google Search Results
138.146
Avoiding SEO Don’ts
138.147
Using the NoFollow Tag
138.148
Considering Search Engine Reputation Management
Chapter 2: Measuring Blog Performance
4
149.150
Making Sense of Web Analytics
149.151
Choosing a Web Analytics Tool
149.152
Using Your Blog Data
149.153
Keeping Perspective
Chapter 3: Enhancing Content
7
154.155
Asking the Question with Quora
154.156
Harnessing Social Buzz with BuzzSumo
154.157
Sizing Up the Competition
154.158
Writing Great Titles
154.159
Riding the Trends
154.160
Building in Keywords
154.161
Checking Your Readability
Chapter 4: Staying Organized
5
162.163
Collecting Your Content Components
162.164
Formulating Tasks
162.165
Scheduling Your Work
162.166
Managing Your Time
162.167
Freeing Yourself from Distraction
Book 6: Promoting and Growing Your Blog
0
Chapter 1: Secrets to Blogging Success
11
169.170
Writing Well
169.171
Writing Often
169.172
Being Organized
169.173
Building Links
169.174
Committing the Time
169.175
Streamlining Tasks
169.176
Having Passion
169.177
Socializing and Supporting
169.178
Reading More than Writing
169.179
Being Comfortable with Technology
169.180
Having Patience
Chapter 2: Building Community
6
181.182
Responding to Comments
181.183
Posting Comments on Other Blogs
181.184
Handling Comment Moderation
181.185
Linking and Creating Trackbacks, Backlinks, and Pingbacks
181.186
Inviting Guest Bloggers
181.187
Going Beyond the Blogosphere
Chapter 3: Social Networking
5
188.189
Defining Social Networking
188.190
Finding Popular Social Networking Sites
188.191
Using Social Networking Sites to Boost Blog Traffic
188.192
Leaning on Social Media Scheduling Tools
188.193
Avoiding Social Networking Don’ts
Chapter 4: Distributing Content
4
194.195
Sharing Content by Email
194.196
Syndicating Content
194.197
Curating Content
194.198
Sharing with Social Media
Chapter 5: Inviting or Being a Guest Blogger
4
199.200
Understanding Guest Blogging
199.201
Defining Your Goals
199.202
Being a Guest Blogger
199.203
Inviting Guest Bloggers to Write Posts for Your Blog
Book 7: Making Money from Your Blog
0
Chapter 1: Blog Advertising 101
6
205.206
Determining Your Goals
205.207
Deciding to Publish Ads on Your Blog
205.208
Reviewing Types of Ads
205.209
Setting Earnings Expectations
205.210
Keeping Ethics and Legalities in Mind
205.211
Tips for Advertising Success
Chapter 2: Publishing Advertising
4
212.213
Understanding the Different Types of Advertising
212.214
Benefiting From Each Ad Type
212.215
Recognizing the Negatives of Each Ad Type
212.216
Knowing Where to Find Advertising by Type
Chapter 3: Making Money with Affiliate Marketing
5
217.218
Understanding Affiliate Marketing
217.219
Benefiting from Affiliate Marketing
217.220
Knowing the Problems with Affiliate Marketing
217.221
Making Affiliate Marketing Work on Your Blog
217.222
Finding Popular Affiliate Marketing Programs
Chapter 4: Publishing Sponsored Posts
3
223.224
Discovering Sponsored Content
223.225
Publishing Sponsored Content Safely
223.226
Connecting with Sponsored Content Opportunities
Chapter 5: Monetizing with Social Commerce
6
227.228
Defining Social Commerce
227.229
Building Your Brand
227.230
Cashing in with Influencer Marketing
227.231
Benefiting from Print-on-Demand Merchandising
227.232
Participating in Existing eCommerce
227.233
Leveling Up with Paywalls
Chapter 6: Selling Ad Space Directly
7
234.235
Choosing to Sell Direct Ads
234.236
Selecting Types of Ads to Sell
234.237
Researching Similar Blogs in Size and Topic
234.238
Developing a Rate Sheet
234.239
Accepting Payments
234.240
Promoting Ad Space for Sale on Your Blog
234.241
Using a Third Party to Facilitate the Ad Sales Process
Chapter 7: Benefiting from Indirect Monetization Opportunities
8
242.243
Requesting Payment for Guest Blogging Services
242.244
Booking Speaking Engagements
242.245
Offering Consulting Services
242.246
Writing for Other Publications
242.247
Asking for Donations
242.248
Using Licensed or Ad-Supported Syndication
242.249
Accepting Job Offers
242.250
Self-Publishing Offline and Online Content
Book 8: Moving Beyond Writing Blog Posts
0
Chapter 1: Painting a Picture with Visual Content
3
252.253
Understanding the Importance of Visual Content
252.254
Planning a Visual Content Strategy
252.255
Creating Powerful Visual Content for Your Blog
Chapter 2: Reaching Your Audience with Video Content
5
256.257
Benefits of Creating Video Content
256.258
Deciding to Include Video Content in Your Blog Strategy
256.259
Introducing Popular Video Content Platforms
256.260
Preparing to Create Video Content
256.261
Promoting Your Video Content
Chapter 3: Getting Social with Social Media
3
262.263
Understanding How Social Media Amplifies Your Blog
262.264
Getting to Know the Most Popular Social Media Platforms
262.265
Introducing Social Media Tools for Bloggers
Chapter 4: Creating a Podcast
7
266.267
Getting the Scoop on Podcasts
266.268
Discovering Why Podcasts Are Popular
266.269
Determining Whether Podcasting Is Right for You
266.270
Finding the Equipment You Need
266.271
Strategizing and Creating Your Podcast
266.272
Finding an Online Home for Your Podcast
266.273
Publicizing Your Podcast
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